Leslie S.

About Leslie S.

I\'m a creative, data-driven category development leader with a passion for helping brands grow through insight, collaboration, and strategy. With an MBA and a deep background in CPG, grocery retail, and e-commerce, I specialize in transforming complex data into clear direction, supporting informed decisions that drive sustainable growth.What energizes me most is bridging the gap between analytics and action. Whether it’s developing best-in-class schematics, uncovering shopper behavior patterns, or building strong cross-functional partnerships, I enjoy the challenge of crafting solutions that work for the business, the customer, and the shopper.I’ve had the opportunity to lead impactful work at Bumble Bee Foods, Unilever, and Bodybuilding.com, where I’ve driven initiatives in category strategy, insights, shopper trends, and competitive analysis. Along the way, I’ve learned that great results come from strong relationships and clear communication.Outside of work, I’m fueled by curiosity, collaboration, and a genuine love for solving problems. If you\'re passionate about category growth, CPG innovation, or love a good data story, let’s connect.

Experience

1. Manager, Category Development & Insights

   Bumble Bee Foods

   Jun 2021 — Present · US

   Manage independent projects, priority projects and timelines for Sales and other multi-functional teams to reach deadlines for new items, events, merchandising and price initiatives. Design multiple category resets and reviews, communicating shopper opportunities to convert buyers and integrate trade up strategies to grow category and brand. Leverage industry and shopper trends along with shopper loyalty and panel data to present and execute effective growth strategies. Recommend best-in-class assortment and shelving placement. Collaborate across national and centralized teams to drive value and grow distribution. Improve competitive position through utilization of technology, customer knowledge and relationships.

Education

• Boise State University

  Master of Business Administration - MBA

• Boise State University

  Bachelor's degree, Computer Network Technology

Skills

• Qualitative Research
• Purchasing
• Management
• Team Building
• Private Label
• Comparative Market Analysis
• Organization & Prioritization Skills
• Digital Marketing
• Account Management
• Quantitative Research
• Cost Management
• Product Development
• Promotional Strategy
• Social Media Marketing
• Brand Management
• B2c
• Marketing Strategy
• Sales
• Team Leadership
• Web Analytics
• Product Management
• Enterprise Marketing
• Pricing Analysis
• Product Design
• Analytics
• Supplier Negotiation
• Product Marketing
• Online Advertising
• Brand Development
• Merchandising
• Social Networking
• Online Marketing
• Team Management
• Product Rationalization
• Small Business Marketing
• Pricing
• Email Marketing
• Customer Service
• Reporting & Analysis
• Competitive Analysis