Leslie Laney
Full Stack Marketer
- Role
- Marketing Lead at K Group Companies
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Leslie Laney
I view marketing as a core strategic function that earns trust through consistency and…
Experience
Marketing Lead
Mar 2025 — Present · Grand Rapids, MI, US
Content & Branding- Develop and execute content strategies to enhance our brand presence- Ensure consistent brand messaging across all channels- Collaborate with creative teams to produce engaging content.Lead Generation- Design and implement lead generation campaigns to attract and convert prospects- Analyze and optimize lead generation funnels to maximize ROI- Utilize data-driven insights to refine targeting and messaging.Campaign & Event Marketing- Plan and execute marketing campaigns across various channels- Organize and manage events, from trade shows to webinars- Track and report on campaign performance, making data-driven adjustments as needed.Leadership Alignment- Work closely with leadership to align marketing strategies with business objectives- Provide regular updates and insights to leadership- Foster collaboration across departments to ensure cohesive marketing efforts.
Education
Penn Foster Group
Certificate, Legal Assistant/Paralegal
Columbia Southern University
Bachelor of Science - BS, Marketing
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