Leslie Russell

About Leslie Russell

PROVEN: High performance sales executive with 25+ years at the forefront of marketing media directed to bilingual/bicultural Hispanic Americans. MULTIMEDIA: Solid track record of generating revenue and new business for print, television, radio, digital, corporate sponsorship ventures, and sports marketing. STRATEGIC PARTNER: Known innovator and pioneer in the U.S. Hispanic media market who establishes, grows, and maintains strong working partnerships with high profile industry leaders. WELL CONNECTED: Access to key decision makers at blue chip accounts and agencies throughout the U.S.TRUSTED ADVISOR: Senior level relationships based on trust, valued business acumen, and industry knowledge. ENTREPRENEUR: Charismatic entrepreneurial style known for agility, resourcefulness, resilience, and passion. SKILLED COMMUNICATOR: Highly effective communicator with exceptional presentation skills. RESPECTED LEADER: Results-oriented leadership style marked by respect, collaboration, thoughtful insight, and personal accountability. EXPERT: Adept in understanding niche audiences and how to build custom solutions that seamlessly integrate brands within content. CULTURED & SOPHISTICATED: Extensive travel throughout the Americas and trilingual.

Experience

1. Director Multicultural Sales

   illumin

   Apr 2017 — Present · Miami, TX, US

   illumin is a Culture Marketing Company using sophisticated audience data and decision science to decode the In-Culture DNA of any culture in the consumer market today. illumin is committed to continuously improving digital advertising by aligning innovative technology with how marketers think and execute their advertising campaigns. As experts in programmatic media, we believe in leveraging technology that enables you to better connect with customers, building trust and transparency at every step of their journey.

Education

• Georgetown University

  Bachelor of Science, School of Languages & Linguistics, Spanish Language and International Trade & Transportation

• University of Madrid

  One year study abroad

Skills

• Email Marketing
• Online Advertising
• Sem
• Digital Strategy
• Lead Generation
• Marketing
• Mobile Marketing
• Sales
• Advertising
• Digital Marketing
• SEO
• Online Marketing
• Media Buying
• Advertising Sales
• Integrated Marketing
• New Media
• Marketing Strategy
• Social Media
• Search Engine Marketing (Sem)
• Direct Marketing
• Social Networking
• Social Media Marketing
• Media Planning
• Search Engine Optimization (SEO)
• Print Media Sales
• Strategic Partnerships
• Marketing Communications
• Digital Media