Leslie Rodriguez
Prospective Business Student
- Role
- Marketing Director at J & W Deli
- Location
- Storrs Mansfield, CT, US
- LinkedIn followers
- 500 followers
About Leslie Rodriguez
I’m a Communications student with a minor in Professional Sales Leadership at the…
Experience
Marketing Director
Jun 2025 — Present
Digital Content Creation:Plan, film, and edit short-form videos and product photos to promote a local deli’s offerings across platforms like Instagram and TikTokHighlight daily specials and in-store promotions through creative storytelling and visual marketingCommunity Engagement:Monitor and respond to comments and messages, strengthening online customer relationships and boosting retentionTest content types and posting strategies to increase likes, shares, and overall platform engagementGrowth Strategy & Analytics:Research trends and analyze performance metrics to identify high-performing contentImplement adjustments to improve follower growth and visibilityBrand Building:Develop a consistent voice and aesthetic to represent the deli brand onlineCollaborate with staff to spotlight menu items, events, and seasonal offerings
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