Leslie McGeehen
Executive Leader, Biotechnology - Product Launch | Sales & Marketing Strategy
- Role
- Regional Business Director at argenx
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Leslie McGeehen
I am a pharmaceutical executive with a successful leadership record in launching new…
Experience
Regional Business Director
Jan 2019 — Present · Boston, MA, US
Leads team of 10 Territory Business Managers in developing Southeast Region – FL, TN, AL, and Southern GA – and later added Virtual Salesperson to execute HCP multi-media outreach plan. → Conducts performance reviews and maintains 100% retention rate.• Prepared region for the launch of VyVGART – first-in-class novel therapy for treating myasthenia gravies – worked closely with Patient Support Program Manager, Field Reimbursement Manager, and Regional Account Director to ensure product access. → Led team to #1 ranking out of 8 regions for new patient starts, activity metrics, and peer-to-peer programming. • Spearheaded post-launch initiative after 18 months to improve VyVGART’s conversion and cancellation rates. → Assembled a team that included senior leadership, sales, marketing, patient support, nurse case managers, and legal / compliance to align strategy, and tactics, and pivot to a focus-team structure across the entire patient journey. → Created KPI metrics, communication plan, and multiple checkpoints to ensure consistent execution.• Performs advanced planning for subsequent launches of products now in the pipeline.• Won the 2022 Golden Fleece Award as #1 of 8 Regional Sales Directors across all sales objectives.
Education
The Ohio State University
Bachelor of Science - BS
1978 — 1983
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