Leslie Lowe

Global Marketing & Advertising Leader | Insight-Driven Strategy | Digital Planning | Storytelling | Creative and Content Development | Integrated Campaigns | B2B & B2C | Performance Marketing | Social Media

Role
Director, Media and Advertising at Empire Today
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Leslie Lowe

Marketing, advertising and digital leader passionate about using my diverse experience…

Experience

  1. Director, Media and Advertising

    Empire Today

    Apr 2024 — Present · Chicago, IL, US

    Leading the transformation of one of the most recognized brands in home services, overseeing brand strategy, advertising, media, and research. Driving the modernization of Empire Today’s brand positioning and creative platform to strengthen relevance and competitive differentiation. Managing a $60M advertising budget and leading the development and execution of integrated campaigns across national and local markets, grounded in customer insight and performance data. Focusing on direct response tactics to drive high-quality lead generation and measurable business growth.

Education

  • Michigan State University

    Bachelor of Arts in Communications

  • Loyola University Chicago

    MBA

Skills

  • Cpg and Retail Marketing
  • Marketing Communications
  • Branding

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Leslie Lowe — Director, Media and Advertising at Empire Today in Chicago, IL, US | Unifers