Leslie Larue
Marketing Leader/Book Nerd/Creative Spirit
- Role
- Director of Product Management at Thriftbooks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Leslie Larue
Dedicated mentor of direct reports, deep experience in integrated marketing strategy and a passion for helping Fortune 500 brands disrupt the status quo. I have a broad expanse in both the creative fields of marketing with Starbucks and Zillow to technical innovation and product launch with ThriftBooks and Brooks Running Shoes. On a personal note, I\'m a prolific reader, mediocre watercolor artist and optimistic vegetable gardener. Some of my skills include:Consumer Product InnovationEnterprise Product LaunchBrand StrategyContent StrategyDigital PartnershipsTeam Coaching and Professional DevelopmentResilienceStubborn Positivity
Experience
Director of Product Management
Apr 2024 — Present · Seattle, WA, US
Leads product strategy across consumer and B2B audiences, owning roadmap development, feature definition, user stories, and alignment with engineering, UX, analytics, data science, and marketing.•Defined and launched ThriftBooks’ first B2B Buyback program, shaping the vision, Phase 1 feature set, user flow, and GTM approach; program launched June 2024 and has delivered 50%+ YoY growth.•Built and launched a multi-phase AI optimization program, establishing long-term strategy, requirements, and reporting infrastructure while driving cross-team prioritization.•Established ThriftBooks’ A/B testing capability, creating scalable frameworks, and operating rhythms that enable rapid experimentation and data-driven decision-making.•Introduced and scaled disciplined qualitative user testing, informing UX and product decisions across Reading Rewards, Wish Lists, Book Clubs, MyThriftBooks, and mobile shopping flows.•Led early-phase development of new customer engagement and personalization features—Reading Challenge, Reader Quiz, preference tracking—defining vision, stories, and multi-phase roadmap based on insights.•Partnered with data science to redesign recommendation logic for the Cross Product Widget and PDP experience, driving $1.2M+ incremental revenue and reversing a declining CVR trend.
Education
University of Washington
Bachelor of Arts (B.A.), English Language and Literature, General
1997 — 1999
Skills
- Leadership
- Marketing Communications
- Account Management
- Digital Marketing
- Program Management
- Social Media
- Creative Direction
- Brand Development
- Retail
- Marketing
- Strategy
- E-Commerce
- Online Advertising
- Social Media Marketing
- Advertising
- Analytics
- Public Relations
- Media Relations
- Marketing Strategy
- Email Marketing
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