Leslie Baker
Executive Director @Reining Horse Foundation
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WORK HISTORY
Executive Director @Reining Horse Foundation
Oklahoma City, OK, US
I lead the Reining Horse Foundation, a 501(c)3 nonprofit, in a manner that supports and guides the organization\'s mission: We care for and honor our reining community.Guide the volunteer Board leadership in board governance best practices, strategic planning and implementationServe as the head of development-overseeing gift programs, cultivation and stewardshipManage and produce the organization\'s content strategy including social media, broadcast and printSupervise the development coordinator and collaborate with other support staff including the accounting and marketing teamsDirect an annual fundraising gala that features the core programs and showcases the NRHA Hall of Fame inductionsHave guided the Board through Strategic Planning sessions in 2022, 2019 and 2016 important in providing a road map for significant growth in fundraising and program impactResearched and implemented a complete donor records conversion to a new CRM in 2021 and use self-training to increase use of program tools for record keeping and stewardshipLed an organizational renaming and rebranding in 2017 that encompassed a new mission, logo, color palette, materials and content (ads, editorial, video, display, etc.) to grow awareness and better tell the story of the foundation, its mission and core programs
EDUCATION
Iowa State University
Agricultural Journalism, Public Relations
Iowa State University
Bachelor of Science (B.S.), Agricultural Communication/Journalism
ABOUT LESLIE BAKER
Executive Director has experience providing leadership and direction for nonprofit organizations, including senior development performance. Achieved CFRE (Certified Fundraising Executive) designation in 2020 and recertified in 2023. Also completed a six-month Nonprofit Management Certification program in 2016. Functions as all-around practitioner in strategic planning, fundraising, governance, program development, marketing and communications. Skilled in brand development, social media strategies and event planning. Highly regarded for professionalism with diverse audiences in high-pressure situations. Proven success with high-impact fundraising and growth results. Ability to serve as lead spokesperson and deliver presentations.
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