Lesli Faro

Experience

1. Account Management - Renewals and Growth

   Cloudinary

   Jan 2019 — Present · US

   paying customers. Over 2M users. 60 billion assets under management.$0 raised.Cloudinary’s mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. •. Consistently exceeded quota, achieving 200%+ attainment in the first three quarters of 2024 and 135%+ in the last quarter. • Managed an over $5M book of business in ARR, overseeing a portfolio of 100+ accounts, including enterprise clients such as Hilton, ClassPass, Allergan, Hims, Uber, Upwork, and Kinship/Mars. • Owned renewals, upsells, and cross-sells, driving significant revenue growth within the existing customer base. • Negotiated directly with C-level executives on high-value renewal and expansion deals, securing long-term partnerships. • Collaborated with our Pricing Director to build a new pricing calculator during a hackathon, enabling seamless customer transitions from self-service to enterprise. The tool was implemented post-hackathon and is now used across the team, enhancing deal structuring and financial analysis. • Initiated and executed the development of an automation tool in Google Sheets, reducing hundreds of manual hours across the team. The tool is now being implemented company-wide, improving efficiency, reducing errors, and ensuring professional, consistent data presentation. • Worked closely with enablement and data teams to identify and implement process improvements, optimizing workflows, enhancing customer insights, and driving operational efficiency. • Partnered with technical CSMs and cross-functional teams to deliver holistic, end-to-end account management, ensuring customers received technical support, strategic guidance, and maximum value from the platform. • Passionate about teaching and mentoring, actively contributing to cross-functional knowledge sharing. • Maintained high energy and engagement in a remote environment, consistently operating with the ownership mindset of a business leader.

Education

• China Europe International Business School (CEIBS)

  MBA, Exchange Program, Business, Management, Marketing, and Related Support Services

  2005 — 2005

• UCLA Anderson School of Management

  MBA, General Management and Marketing

  2003 — 2006

• Northeastern University - D'Amore-McKim School of Business

  Bachelor of Arts (BA), Marketing

  1996 — 2000