Lesley Verdi

About Lesley Verdi

Twenty years experience in Medical and Consumer Marketing, Innovation, Sales Enablement, and Operations. Proven ability to exceed business goals. Passionate leader- Led medical marketing for both Mead Johnson and Nestle-Led consumer packaged goods brand marketing for Dove chocolate and Gerber baby food-Launched nutrition and indulgent products -Led research and development for M&M’s chocolate -Led digital marketing accounts and new business pitches at RappDigital -Led brand marketing for Jackson Hewitt Tax Service -Led sales operations, analytics, and training for Gerber Medical Sales team. Skills: Marketing strategy, branding, positioning, innovation, marketing communications, medical channel, market research, P&L management, operations, insights & analytics, people development, and cross-functional team leadership.

Experience

1. Associate Director, Medical Marketing, Us Nutrition

   Reckitt

   Oct 2020 — Present · Parsippany, NJ, US

   Winning evidence based HCP recommendations for Mead Johnson Nutrition products through omnichannel medical marketing that encompasses a digital first mindset across touchpoints (medical sales force, media, CRM, HCP portal, medical education, medical congresses, and patient education).

Education

• Cornell University

  MS

• Cornell University

  BS

• Cornell Johnson Graduate School of Management

  MBA

Skills

• Advertising
• Customer Insight
• Brand Management
• Business Development
• Market Research
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing
• Fmcg
• Account Management
• Integrated Marketing
• Leadership
• Management
• Marketing Communications
• Product Development
• Consumer Products