Lesley Speed Martinez
Vice President, Marketing, Events, Creative | B2B Marketing
- Role
- Vice President, Marketing at Gravity Research
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Lesley Speed Martinez
At National Journal, my focus is on spearheading marketing strategies that enhance engagement across Fortune firms, lobbying agencies, and federal entities. This involves orchestrating multi-channel demand generation plans and pioneering new product launches to ensure market penetration and client satisfaction. Collaborating with my teams, we\'ve crafted campaigns that bolster service consumption and client retention.With the transition to Gravity Research, my role expanded to include the management of business systems alongside marketing and creative direction. Leveraging expertise in B2C and B2B marketing communications, I lead initiatives that resonate with our diverse clientele, achieving strategic alignment and operational excellence. Our collective efforts are marked by a dedication to driving growth and fostering robust industry relationships.
Experience
Vice President, Marketing
Jan 2024 — Present · Washington, DC, US
Gravity Research is a part of National Journal Group, LLC. In this role, I oversee the marketing, events, creative, and business systems team serving both the National Journal Membership and Gravity Research businesses. My teams are responsible for B2B marketing activities for Fortune communications leaders, government affairs, lobbying firms, associations, Capitol Hill, and federal agencies. These includes conception and overseeing execution of a multi-channel demand generation plan, new product launch strategy via targeting market testing, data acquisition, and marketing-facing material support. I also manage current client engagement campaigns aimed at driving consumption of service.
Education
James Madison University
Bachelor of Arts, Marketing
1998 — 2002
Skills
- B2c Marketing
- Product Marketing
- Program Management
- Consumer Insights
- Market Analysis
- Email Marketing
- Communications Planning
- Direct Marketing
- Marketing Communications
- B2b Marketing
- Market Research
- Strategy
- Marketing Strategy
- Campaign Management
- Social Media
- Web Analytics
- Integrated Marketing
- Corporate Communications
- Management
- Leadership
- Consumer Behavior
- Marketing
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