Lesley Pink
Senior Writer @VytlOne
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WORK HISTORY
Senior Writer @VytlOne
Plano, TX, US
VytlOne is the new name of Maxor National Pharmacy Services, LLC (effective June 9, 2025)Brainstorm, write, and edit content related to pharmacy services, PBMs, and drug rebates, including marketing materials, patient-facing information, blogs, messaging, social media, presentations, articles, case studies, products, and UX. Work across the organization to develop content. Includes working with sales, clinical, product, C suite, and marketing. Translate complex pharmacy-related information into plain language. This includes- Launching and writing yearlong series on health inequities in the U.S- Partnering with pharmacists on articles about various aspects of drug therapy for disease states such as breast cancer, myasthenia gravis, and schizophrenia- Writing materials for welcome packet for specialty pharmacy patients- Starting and writing series on drug shortages in the U.S- Starting and writing series on pharmacy deserts in the U.S- Starting and writing monthly drug spotlight series, focusing on new drug approvals.Develop content strategies to advance company\'s overall goals and vision, targeting key audiences such as healthcare providers, C suite, customers, potential customers, members, and brokers.Analyze content performance to refine content strategies and improve engagement.Stay updated on emerging trends in pharmacy services, PBMs, pharmacoeconomics, specialty pharmacy, 340B, drug development, drug approvals, and biosimilars to improve content quality and relevance.Host company podcasts on pharmacy services, PBMs, and related topics.Name PBM and pharmacy services products.Edit marketing materials including web copy, reports, sell sheets, and case studies.Maintain consistency in brand voice and tone across all channels.Compile style guide from scratch.
EDUCATION
New York University
MFA, Creative Writing (fiction)
Northwestern University
BA, Spanish, Linguistics
SKILLS
ABOUT LESLEY PINK
I\'m a healthcare and pharmacy content leader with experience translating complex topics into clear, strategic messaging that drives understanding and action.Currently, I\'m a senior writer at VytlOne, where I lead and write content across pharmacy services, PBMs, and drug rebates. I partner with pharmacists, clinicians, sales, product, and marketing to shape content strategies aligned to business goals. My work includes brand messaging, patient-facing materials, UX, case studies, product naming, marketing materials, and thought leadership. I launched and manage multiple editorial series on health inequities, drug shortages, and pharmacy deserts and also host company podcasts.Previously I was a senior writer at a national health insurance company, focusing on pharmacy benefits and mental health for members, employers, and brokers. I played a key role in the company\'s annual drug trend report- from research through executive summaries and campaigns- which earned a company award for excellence.Earlier roles include editorial leadership at an AI startup, over six years as digital editor at an actuarial and consulting firm supporting multiple insurance practice areas, and communications/editorial roles in government and law.I bring a strategic editorial lens, strong cross-functional leadership, and a proven ability to turn complex healthcare information into content that informs, influences, and builds trust.Focus areas: healthcare and pharmacy content leadership, PBMs, specialty pharmacy, health equity, content strategy, stakeholder communications, podcasts
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