Lesley Liang
Product Manager @Ningbo Bk-Cowry Trading Co., Ltd
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WORK HISTORY
Product Manager @Ningbo Bk-Cowry Trading Co., Ltd
Overview:As the Product Manager at BK-Cowry, I lead the development, promotion, and marketing of our party product lines, ensuring that our offerings are both innovative and aligned with market trends. My primary focus is on driving brand visibility, engaging with customers, and building strong relationships with retail partners to enhance our presence in the global market.Key Responsibilities:Product Promotion & Marketing- Spearheaded the marketing strategies for BK-Cowry’s product lines, including social media campaigns, catalog development, and promotional events- Collaborate with the sales and design teams to create impactful promotional materials that resonate with our target audience- Analyze customer feedback and market trends to refine marketing strategies and improve product positioning.Brand Awareness & Market Penetration- Increase brand visibility through targeted campaigns, partnerships, and strategic collaborations with key stakeholders in the party product industry- Develop relationships with global retailers and distributors to ensure product placement in key markets.Customer Engagement- Engage directly with customers and potential clients to promote new product lines, provide samples, and gather valuable insights to tailor offerings to market needs- Attend trade shows and industry events to showcase BK-Cowry’s latest innovations and expand our client base.
EDUCATION
Trinity Christian Academy
High School Diploma
UC Santa Barbara
Bachelor of Arts - BA, Communication
ABOUT LESLEY LIANG
Paper Partyware & Festive Solutions | Global Retail-Ready Programs | Based SupportI specialize in the party and celebration supply industry, supporting global retailers with well-constructed paper partyware collections and practical tabletop solutions designed for effective retail programs.Based in California, I bridge the gap between US market trends and global manufacturing excellence. My focus is on helping buyers move beyond single items to complete, cohesive ranges that capture the spirit of every celebration—from seasonal holidays to everyday family gatherings.What I work on- Paper Partyware & Celebration Collections: Plates, napkins, cups, and decor that meet high retail standards- Range Building for Seasonal Programs: Curating trend-driven assortments for Christmas, Halloween, Easter, and more- Cohesive Tabletop Solutions: Translating design concepts into shelf-ready products that drive consumer engagement- Trend & Market Analysis: Leveraging 16 years of US-based experience to ensure our designs resonate with local markets.I enjoy working with buyers, sourcing teams, and product developers who value clear communication, reliability, and long-term cooperation. Whether you are refreshing a seasonal category or expanding your everyday tabletop offerings, I am here to ensure a seamless execution from design to delivery. Always happy to connect and exchange ideas. Let\'s make your next celebration program a success!
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