Lesley Ellyn Siegel
Design + UX Director at Neon Coat | Print & Digital Design | Visual Brand Strategy
- Role
- Design Director Uxd at Neon Coat
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Lesley Ellyn Siegel
I’m an experienced maker with expertise in creating sophisticated design solutions for…
Experience
Design Director Uxd
Jul 2017 — Present · New York, NY, US
Design lead and product director for an influencer marketing platform, shaping all aspects of user experience, visual brand strategy, and content development. Defining requirements, user-centered design, product management, workload prioritization, sprint backlog, and functional specifications for a global team of developers. Create branded assets to support the website and influencer application, including social media content, marketing collateral, pitch decks, event signage, and UI/UX design. Responsible for executing visual, creative, and content decisions with emphasis on building a cohesive brand voice and aesthetic.Played a key role in establishing the brand vision and ideology through website design, identity systems, and color palettes. Collaborate with the global development team to enhance the user experience through feature development, visual interface, CMS, and front/back-end programming. Translate concepts into user flows, wireframes, mockups, and prototypes, and produce content and graphics for digital platforms.
Education
General Assembly
User Experience Design
Pratt Institute
Master of Fine Arts - MFA, Interior Design
Connecticut College
BA, Architectural Studies and Studio Art
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