Lesley Holmes

About Lesley Holmes

I\'ve spent 20+ years living and breathing beauty and wellness, professionally and personally. I know what\'s working, what\'s next, and what most people haven\'t thought of yet. Plus, I love it. I\'ve led marketing, brand, creative, product development, and operations at companies from pre-seed to $250M+. I\'ve launched category-defining products, built teams of 50+ from the ground up, and turned early-stage concepts into enduring brands across DTC and retail. At the core of all of it is the same question: does this brand make people feel something?That\'s what I build toward. Brands with depth. Organizations that thrive. Leadership that doesn’t lead to burnout.I\'m the founder of Beneath The Gloss, a brand advisory and coaching practice that brings strategy, soul, and energetic intelligence into the places they\'re usually ignored: brand building, leadership, and organizational growth. Beauty and wellness are merging. Consumers want meaning. Employees want purpose. Most brands are trying to navigate that shift without the cultural fluency or the commercial savvy to do it well. I bring both.Brand Strategy & Fractional Leadership: I partner with founders and leadership teams at inflection points (launch, scale, reinvention) across brand strategy, positioning, go-to-market, creative direction, and organizational clarity. I help founders articulate visions they haven\'t yet found words for. I recognize potential in brands, products, and ideas that others overlook. And I walk in fast, see what others miss, and design systems that flow.Leadership & Transformation Coach: I work with female founders and executives navigating growth, transition, or the exhaustion that comes from building something real. My approach integrates strategic thinking with nervous system regulation and a deep understanding of what it means to expand. We work on the business and the human, because they\'re not separate. I also work with leaders who have found success but lost connection to something bigger, or themselves and help them reconnect and come alive.Speaker & Facilitator: Topics include burnout prevention, nervous system regulation, joy and play as competitive advantages, nervous system regulation, personal transformation and applying spiritual intelligence to modern b••••••••@beneaththegloss.com | beneaththegloss.comICF Certified Professional Coach | Human Design Practitioner | Reiki Practitioner | Lagree Fitness Instructor | 20+ year meditation & somatic practitionerNicknamed The Oracle at two separate companies. Make of that what you will.

Experience

1. Founder Principal

   Beneath The Gloss

   Jun 2025 — Present

   Beneath The Gloss is a brand advisory, coaching, and consulting practice supporting founders, leaders, and organizations at moments of growth, reinvention, and expansion, with deep roots in beauty, wellness, and health.I work with individuals, leadership teams, and organizations to bring clarity, alignment, and momentum across brand, people, and systems. Engagements sit at inflection points: launching something new, scaling what’s working, navigating change, or realigning when success no longer feels coherent.My work blends sharp business and brand strategy with deep human insight, coaching, and energetic intelligence. I believe everything is energy: how people lead, how teams operate, how brands land, and how businesses grow. I help clients focus, redirect, and clean up energy, identifying leaks, misalignment, and stuck patterns, then translating that awareness into clear strategy, structure, and execution.I serve as both strategic advisor and executive coach, partnering closely with founders and leaders to shape vision, make better decisions, strengthen leadership presence, and build businesses that scale without draining the humans inside them.Work can include: • Brand audits, diagnostics, and positioning work • Brand and marketing strategy across beauty, wellness, and health • Founder and executive advisory and coaching • Organizational clarity and leadership alignment during growth or transition • Early-stage brand guidance, from concept through launch • Workshops and facilitated sessions for leaders and teamsI’m also a speaker and facilitator, with topics including leadership and transformation, nervous system regulation for creativity and performance, using joy and play as strategic advantages, Human Design in business, burnout prevention, and integrating spiritual intelligence into modern business.

Education

• California State University, Fullerton

  Bachelor of Arts (BA), Communications- Advertising Emphasis, Minor- Psychology

  2003