Lesley Hargreaves
Transformational Leadership | Strategy | Customer Experience Executive
- Role
- Executive Advisor, Operations, Business Development and Marketing Strategy at Folderwave
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Lesley Hargreaves
Experienced customer service and technology leader with success in growing and retaining…
Experience
Executive Advisor, Operations, Business Development and Marketing Strategy
Jan 2022 — Present · Boston, MA, US
FolderWave, Inc, is a leading provider of cloud-based solutions for educational institutions. Leads a key project in an emerging education market; project management; mitigates risks; and ensures stakeholder alignment. Develop and execute comprehensive marketing strategies, targeted sales campaigns, and training materials (user guides, videos). Led a six-month beta focus group, gathering feedback to refine the product and align its value proposition with user needs.
Education
Randolph-Macon College
Bachelor of Arts (B.A.)
Skills
- Marketing
- Customer Satisfaction
- Analytics
- Strategy
- Sales
- Email Marketing
- Salesforce.com
- Data Analysis
- Account Management
- Web Analytics
- Long-Term Customer Relationships
- Strategic Partnerships
- Strategic Planning
- Lead Generation
- Crm
- Social Media Marketing
- Marketing Strategy
- Competitive Analysis
- Higher Education
- Saas
- Public Speaking
- Project Management
- Social Media
- Leadership
- Management
- Marketing Communications
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