Lesley Carr

Experience

1. Vice President of Fitness

   Healthworks

   Oct 2013 — Present · Boston, MA, US

   As a member of the Executive Team, determine strategy and direction of organization to drive growth and increase profitability.Oversee five premium health clubs in the Boston area with a focus on member acquisition, integration, and retention.Highly effective written and verbal communication skills in order to communicate with both Executive Team and in-club leadership team/personnel.Responsible for successful member integration into programs by offering complimentary services to increase participation in fee-for-service programs; results in ~800-2,100 personal training sessions per month (varies by club), and ~450 group fitness classes/week across five locations (pre-pandemic levels).Conduct market research, develop innovative programming, and responsible for new program initiatives to stay current in a highly competitive and ever evolving industry.Featured speaker and presenter at multiple national and local conferences; topics included recruiting, onboarding and training of new hires and how to increase revenue year over year.Develop recruiting strategies to attract employees leading to growth in revenue.Managed the transition from brick-and-mortar/in-person services to 100% virtual business within two weeks of physical locations being shut down due to Covid-19 pandemic; during the pandemic retained ~50-65% of personal training business and ~40% of paying members through virtual offerings.Perform ongoing analysis on all initiatives to ensure efficiency and high ROI while implementing change as needed to improve results.

Education

• University of New Hampshire

  Bachelor, Recreation Management Policy

  2000 — 2004

• University of New Hampshire

  Bacehlor of Science, Therapeutic Recreation/Recreational Therapy

  2000 — 2004