Lesia Anderson

Content Strategist @Critical Mass

CM is an award-winning full-service digital experience design agency. I collaborate with cross-functional teams to develop standards and best practices for content creation, maintenance, and archiving.• Write copy for diverse content types, tactics and value propositions that support business and brand; balancing multiple projects needs• Develop a common language by leveraging existing content into clearly articulated call to actions that achieve strategic goals• Drive integration of content across platforms into comprehensive user experiences that enables cross-marketing compositions• Communicate and coordinate project milestones with client stakeholders such as legal, production or marketing