Leroy R. Carver
Scaled Operations Lead @Snap Inc.
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WORK HISTORY
Scaled Operations Lead @Snap Inc.
Santa Monica, CA, US
Domain Leadership: Successful leadership of innovative industry initiatives to drive Web & App attribution, Pixel, Conversions API, digital marketing liaison, campaign/performance optimization, augmented reality, and emerging technologies, ensuring technical solutions align with business objectives. Strategic Attribution Expertise: Drove $340M+ in annual revenue impact throughout 2024. Successful global performance attribution through keen and proactive identification of key technological advances for global attribution innovation. Built a High-Impact Technical Team: Successfully established a global technical team over four years, providing best-in-class attribution and technical subject matter expertise, resulting in nearly $1 billion in revenue retained or subsequently protected. Innovative Solutions: Enabled industry-leading support for partners by deploying advanced strategies in AR and digital marketing, maintaining Snap’s competitive edge.🧑 Cross-functional collaboration: Partnered with analytics, product, and engineering teams to ensure seamless integration of technical solutions, optimizing customer outcomes. Scalable Growth: Implemented scalable processes, boosting operational efficiency by 25% and enhancing vendor performance by 30% through data-driven initiatives.
EDUCATION
Northern Arizona University
Computer Science Engeneering, Computer Science
Shadow Mountain
Diploma, High School Diploma
SKILLS
ABOUT LEROY R. CARVER
Large-scale operations and strategy executive with 17+ years driving scalable growth through data, technical innovation, and global team leadership.Experienced Scaled Strategy & Operations Lead for vendor-facing organizations, advancing attribution, measurement, optimization, OKR strategy, and technical enablement across web and app ecosystems. Known for translating complex attribution and performance signals into decisive, revenue-driving strategies while building and leading high-performing, distributed teams.Focused on continuous improvement—shaping strategy, standardizing at scale, and delivering measurable business impact.
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