Lerin Zacharia

WORK HISTORY

EDUCATION

SKILLS

ABOUT LERIN ZACHARIA

I help global brands grow in complex, multi-market environments — currently leading Global Marketing at Yokohama Off-Highway Tires, where our Alliance, Galaxy and Primex brands reach customers across 120+ countries. Over 25 years across India, the Middle East and Southeast Asia, I\'ve worked both sides of the table — as a client at Yokohama, Huawei and General Motors, and as an agency lead at McCann, Commonwealth and Law & Kenneth — on brands including HUL, Marico, Jet Airways, Renault, Ford, Titan and Samsung Mobiles. A few things I\'ve been fortunate to lead: • Grew Alliance brand\'s market share across key markets, especially Agri Star II to market leadership status in 5 years • Launched the Huawei P-series in India, scaling to #1 in the premium smartphone segment from 2016-18 • Built and led GM India\'s first integrated digital + retail marketing function for Trailblazer across retail dealerships. What I\'m known for: building brands from consumer insight up, running marketing as a P&L lever rather than a cost centre, and leading cross-cultural teams that actually like working together. Outside of work, I\'m an evolving farmer — which, it turns out, has more in common with brand-building than you\'d think: both reward patience, soil quality, and resisting the urge to over-engineer. Always open to conversations on global B2B marketing, brand transformation, and what the next decade of marketing leadership looks like.