Brandon Lerch

About Brandon Lerch

Hands-on marketing leader with deep experience building and scaling digital marketing, lead generation, and conversion systems across financial services and real estate. Known for stepping into fragmented marketing environments and bringing structure, clarity, and measurable results. I’ve driven full-funnel performance through paid media, email marketing, CRM optimization, content strategy, and campaign execution, delivering outcomes like an 84% increase in adoption, 2x close rates, 70% increase in email open rate, and 65% increase in in-product conversion rate. I build the tracking, attribution, dashboards, and workflows that help teams work smarter, make confident data-backed decisions, and consistently turn marketing into revenue, leads, and booked appointments.

Experience

1. Sr Product Marketer

   Ramsey Solutions

   Apr 2024 — Present · Franklin, TN, US

   Built the core product marketing strategy and GTM plan for the communications platform and brought it to life through feature launches, adoption campaigns, and lifecycle programs that increased platform adoption by 84%. Continues to drive adoption and retention.Improves engagement and conversion by refining messaging, updating segmentation, and optimizing user flows, raising email open rates from 40% to 70% and in-product messaging conversion from 35% to 65%.Workes closely with Product, Engineering, Sales, and Customer Success to create enablement materials including webinars, scripts, guides, and one-on-one coaching. This alignment helped 2x close rate.Created dashboards and analyzed data to identify areas of opportunity for our real estate referral form and built optimization strategies to increase CVR by 25% and $1M net new revenue.Communicates and shares marketing and product strategy priorities and outcomes with team and stakeholders to establish relationships, drive business value, and deliver customer valueLed a real estate engineering team of 5 members to clarify the key opportunities to optimize form conversion rate.Led team health, team development, helped set KRA’s and help improve team performance.Analyzes performance data, metrics, and key learnings to deliver data driven solutions to team and stakeholders for key opportunities.Leverages Kanban workfows, Jira, data and operational thinking to solve multiple business goals and problems.

Education

• Southeast Community College

  Associate's degree, Design and Visual Communications, General

  2006 — 2007

• University of Nebraska at Omaha

  Marketing, Business/Economics/Marketing

  2010 — 2010

• Wayne State College

  Bachelor's degree, Broadcast Communication/Graphic Design

  1996 — 2001

Skills

• Team Building
• Management
• Online Reputation Management
• Corporate Branding
• Adobe Creative Suite
• Well Versed in Microsoft Office, Adobe Creative Suite Cs5, and Ripping Software
• Customer Service
• Controlled and Improved Print Shops, Websites, Marketing and Email Campaigns
• Public Relations
• Editing
• Resourceful and Dependable Communication Skills
• Email Marketing
• Direct Marketing
• Online Marketing
• Social Media Marketing
• Sales
• SEO
• Graphic Design
• Leadership
• Indesign
• Search Engine Optimization (SEO)
• Pardot Specialist
• Graphics
• Photography
• Marketing Communications
• Event Planning
• Strategy
• Lead Management
• Marketing
• Banners
• Salesforce Specialist
• Basic Spanish
• Acute Eye for Detail to Meet Aggressive Deadlines.
• Event Management
• Marketing Strategy
• Fluent in Project Management, Color Management, and Time Management.
• Social Media
• Advertising