Lerato T.
Commerce Media Manager @Publicis Groupe
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WORK HISTORY
Commerce Media Manager @Publicis Groupe
NY, US
EDUCATION
North Carolina State University
Bachelor of Science (B.S.), Fashion and Textile Management
SKILLS
ABOUT LERATO T.
As an experienced Retail Media Account Manager, I have spent the last several years developing and implementing strategies to drive online growth across the multiple brands and retailer partners. In my current role at Croud, I lead and execute retail media search strategy across multiple CPG (consumer product goods) categories and brands. I also consult on optimization strategy to improve the penetration of products on page 1 across categories, and have trained cross-functional team members and clients (across sales, executive team leads, junior team members, etc) on the ins and outs of retail media and E-retail. Previously, I have also overseen user-generated content and consumer insights initiatives, boosting ratings and reviews to over 4.0 across categories, retailers, and brands.My expertise in Retail Media, e-Retail, Product Information Management, Search Engine Marketing, Search Engine Optimization, Consumer Insights, and User-Generated Content has been invaluable in driving successful campaigns and business results. I thrive on collaborating with teams to identify and act on opportunities for growth and improvement.
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