Leo Smith
CX and Marketing Strategy at Western & Southern Financial Group
- Role
- Cx and Marketing Strategy at Western & Southern Financial Group
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Leo Smith
Driven professional with extensive experience architecting and driving successful…
Experience
Cx and Marketing Strategy
Western & Southern Financial Group
Nov 2018 — Present · Cincinnati, US
Driving Enterprise Customer-Centric Transformation | Strategic Growth & Leadership AccountabilityResponsible for advancing an enterprise-wide customer experience practice and establishing leadership accountability that drives continuous improvement, elevates customer and employee experiences, and fuels retention, advocacy, and business growth.Lead strategic planning that equips leadership with actionable customer insights, market intelligence, and competitive analysis to inform decisions and optimize outcomes. Increased the impact of pre-planning strategic initiatives from 69% in 2018 to 98.6% in 2024 ultimately achieving 100% in 2025.Spearheaded transforming employee/associate cultural from “customer aware” to “customer obsessed,” achieving 174% growth in customer maturity since 2020. Built disciplined operating rhythms that power a customer-driven growth engine, embedding customer-centric design into sales, marketing, service, operations, and the full customer journey.A passionate customer advocate and change champion, known for driving differentiating innovation, strategic foresight, and flawless execution that deliver measurable enterprise impact.
Education
William Paterson University of New Jersey
Master of Fine Arts - MFA, Visual Arts/Design/Marketing
1980 — 1985
Skills
- Sales
- Selling
- Customer Service
- Mortgage Banking
- Emotional Intellegence
- Marketing
- Project Management Professional
- Account Management
- Project Management
- Advertising
- Banking
- Risk Management
- Business Development
- Training
- Online Marketing
- Quality of Service (Qos)
- Sales Management
- Financial Services
- Marketing Strategy
- Social Media
- Retail
- Direct Marketing
- Consumer Lending
- Management
- Team Building
- Social Media Marketing
- Entrepreneurship
- B2b Marketing
- Lean Six Sigma
- Leadership
- Marketing Communications
- Strategic Planning
- Public Speaking
- Finance
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.