Leo Sadovy

About Leo Sadovy

A triple translator / native speaker of three business languages: Analytics ↔ Operations ↔ Finance; aligning all three with strategy.Tying the operations that create and extract value, to the cash flows they generate and consume, to the analytics that produce productivity, quality, R&D, marketing, customer, financial and strategic insights and value when linked to action and execution. • Business Analytics • Data Mining • Marketing Analytics • Data Viz • Optimization • Agent-Based Modeling •• Change Management • BI/KPIs • Product, Industry and Solution Marketing •• Strategic Business Planning • Financial Planning, Analysis, Budgeting and Forecasting • • Risk Management • Basel / CCAR Stress Testing and Scenario Analysis • Operational Risk •

Experience

1. Director - Analytics and Data Science

   WPP Media

   Jun 2022 — Present

   Privileged to be leading a team of analytics professionals to deliver timely and actionable insights to both the client and internal teams managing the level of media investment and effectiveness of marketing assets.• Staff of 12, including three associate directors and two managers• Administrative management of ~40 non-US based personnel in India, Colombia and Brazil• Marketing Mix Modeling and Performance Modeling to advise clients and media Planning / Investment teams on media spend allocation and optimization by channel (digital, social, search, display, audio, TV, etc.), product, audience, and regional market• Produce monthly sales risk forecasts against client targets given media spend by channel, factoring in inventory and market/econometric factors (i.e. incentives, interest rates, competitive media, etc …)• Develop optimized media spend scenarios for use in planning, budgeting, and reallocations• Pioneering the use of Agent Based Modeling for market simulation• Dashboards designed to provide standard monthly metrics and KPIs along with an ad-hoc capability for the business user to slice, dice, filter, select and pivot on key attributes, categories, channels and geographies. • Key data and analytical tools used and managed include Alteryx, Tableau and PowerBI• Serving as a corporate-wide Sustainability Advocate, driving and guiding senior agency and client stakeholders in setting mid and long-term media decarbonization goals

Education

• San Francisco State University

  MBA, Finance

• Virginia Tech

  Masters, Sustainability and Climate Change

• San José State University

  BS, Marketing

• Penn State University

  Masters, Analytics

Skills

• Marketing
• Leadership
• Mergers & Acquisitions
• Business Planning
• Performance Management
• Strategic Financial Planning
• Management
• Analytics
• Business Strategy
• Competitive Analysis
• Pricing
• Go-to-Market Strategy
• Financial Planning
• Product Marketing
• Business Management
• Forecasting
• Managerial Finance
• Business Analytics
• Strategy
• Strategic Planning
• Financial Reporting
• Financial Analysis
• Conference Speaking
• Business Intelligence
• Negotiation
• Analysis
• Blogging