Leora Rosenberg

About Leora Rosenberg

I discovered my love for analytics as a teenager, when an injury left me confined to my father’s office. There, I overheard discussions on how social media analytics could provide insight into consumer sentiment, and I was immediately fascinated by the idea of finding valuable information in unexpected places. I knew then that I wanted to be someone who could piece fragments of data together to form actionable insights. That interest led me to market research, and I spent four years advising clients such as L’Oreal, Allergan, and GOJO on using consumer insights to make marketing decisions. I further honed my skills by pursing an MBA from New York’s Stern School of Business. After graduation, I joined Bristol Myers Squibb’s Business Insights & Analytics rotational program, although I completed only a single rotation before taking an early promotion into a senior manager role on our analytics team.My passion for analytics goes beyond data science and storytelling. I thrive on the challenges of navigating complex problems as part of an interdisciplinary team. I am passionate about bringing people with different perspectives together to achieve common goals. My long-term career ambition is to lead an interdisciplinary team that develops business strategy by leveraging insights, analytics, and strategic thinking.Outside of work, I am an avid cyclist and serve as the President of New York Cycle Club, a non-profit with almost 3K dues-paying members. In that role, I have been able to develop my leadership skills. I work with a diverse group of board members as well as hundreds of volunteers to set strategic priorities and develop programs to meet our members’ needs. Through this role, I have been able to develop my leadership skills and gain experience in managing an organization. I am excited to apply the skills and experience I\'ve gained to my professional life, and to continue seeking opportunities to grow and develop as a leader.Technical Skills: Python, R, SQL, Tableau.

Experience

1. Senior Manager, Business Insights & Analytics

   Bristol Myers Squibb

   May 2022 — Present · New Brunswick, NJ, US

Education

• NYU Stern School of Business

  Master of Business Administration - MBA

  2019 — 2021

• New York University

  Bachelor of Arts (B.A.), Environmental Studies

  2011 — 2015

Skills

• Market Research
• Research
• Data Analysis
• Sustainability
• Analytics
• Public Relations
• Data Visualization
• Social Media
• Qualitative & Quantitative Research Methodologies
• Public Speaking
• Social Media Marketing
• Corporate Blogging
• Social Media Measurement