Leora Pham
A Voice for Ideas & Brands | Marketing + Partnership + Growth + Data📈
- Role
- Marketing & Partnership at Hospitalitylawyer.Com
- Location
- Richmond, TX, US
- LinkedIn followers
- 500 followers
About Leora Pham
Partner & trade marketing strategist with 7+ years turning partnerships, content, and CRM…
Experience
Marketing & Partnership
Jan 2019 — Present · Houston, TX, US
Scaled brand, marketing, and learning products across a niche legal - tech - risk hospitality education platform with users/ subscribers.Repositioned HL.com from a legacy event-based brand to a modern digital-first legal education platform with evergreen learning, resource libraries, and LMS tools for attorneys, compliance officers, and corporate legal departments across users.Led campaign strategy for 6-8 annual flagship programs, including Hospitality Law Conference, Global Travel Risk Summit, and Master Class Series, delivering 35% YoY revenue growth.Rebuilt the website with a new brand system and user journey design using WordPress, MemberPress, GA4, and Airtable, resulting in a 25% increase in visitor engagement.Built and scaled strategic partnerships with national law firms (Cozen O’Connor, Fisher Phillips, GrayRobinson) and major hospitality brands (Wyndham, AAHOA, HFTP), expanding referral pipelines and brand reach.Owned partner GTM planning, co-developing marketing strategies that increased engagement and sponsorship renewals to 85% annually.Designed multi-channel co-marketing campaigns (email, webinars, events, LinkedIn) with predictive send and segmentation strategies that boosted open rates from 12% to 22%.Enabled sales and partnership teams with tailored one-pagers, service decks, value propositions, and follow-up workflows, shortening partner activation cycles.Managed CRM systems (HubSpot, ActiveCampaign, Salesforce) to build workflows, track partner engagement, and optimize lead routing.Led partner onboarding and campaign playbooks, ensuring repeatable, scalable launches and improved partner retention.Partnered with IT to implement SPF, DKIM, and DMARC, ensuring deliverability and compliance across outreach channels.Aligned closely with executive leadership to develop sponsorship strategy, membership growth plans, and reporting dashboards that tied engagement directly to ROI.
Education
International Education Institute (IEI) - Vietnam National University
Bachelor of Business Administration (B.B.A.)
2011 — 2013
Conrad N. Hilton College
Master of Science - MS
2016 — 2018
Conrad N. Hilton College
Bachelor’s Degree
2014 — 2016
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