Leora Goldfarb

About Leora Goldfarb

Leora is a managing director at Baretz+Brunelle where she develops targeted, high-impact public relations campaigns for leading law firms and other professional services providers.Leora cultivates close working relationships with her clients and has developed extensive experience with branded-content initiatives. For one Baretz+Brunelle law firm client, she helped develop an innovative annual research report that received widespread attention from national news outlets and the firm’s target client base.Leora has spent her entire professional career in the public relations field. Before joining Baretz+Brunelle, she secured media placements, speaking opportunities and awards for clients of LEWIS PR, an integrated communications agency that serves a worldwide client base. She is a graduate of Boston University.

Experience

1. Managing Director

   Baretz Brunelle

   Jan 2024 — Present

   Lead integrated communications programs for law firm and professional services clients, including executive positioning, change communications, internal communications planning, and public affairs support.• Serve as senior communications counselor to client leadership, advising on executive messaging, strategic narrative development, leadership communications, and reputational risk.• Develop and execute integrated internal, external, and PR communications strategies aligned with organizational goals, business priorities, and key stakeholders.• Design and lead PR campaigns to shape public perception, advance organizational objectives, and elevate executive visibility.• Author and refine executive presentations, press releases, and press-ready content assets, ensuring clarity, consistency, and audience relevance across platforms.• Oversee media relations, including responding to media inquiries, coordinating interviews, and building and maintaining strong relationships with journalists and influencers.• Lead proactive and reactive communications, including crisis and issues management, preparing leadership, and managing organizational response to protect reputation.• Monitor public opinion by tracking media coverage and analyzing sentiment across traditional media, social platforms, surveys, and other tools; translate insights into strategic recommendations.• Produce weekly media digests for functional and executive leaders, connecting the media landscape to brand opportunities and real-time press moments.• Mentor, manage, and develop account teams, setting strategic direction and ensuring high-quality execution across engagements.• Play a key role in business development through pitch strategy, proposal development, and client onboarding.

Education

• Boston University

  Bachelors Degree, Political Science

  2008 — 2012

Skills

• Competitive Analysis
• Brand Development
• Microsoft Excel
• Manzama
• Microsoft Office
• Marketing Communications
• Facebook
• Event Planning
• Businesswire
• Writing and Editing
• Timesolv
• Sharefile
• Government
• Vocus
• Marketing
• Public Relations
• Media Relations
• Press Releases
• Research
• Bloomberg Software
• Reputation Management
• Cision
• Mymediainfo
• Constant Contact
• Factiva
• Governmental Affairs
• Government Affairs
• Brand Developement
• Sharepoint