Leontina Mati

Lead Ux Researcher @dentsu

At dentsu we\'ve built a group of cloud-based applications that allows users to manage the end to end media planning and buying lifecycle. • As part of a small research team, I\'ve been running B2B research across all apps from early discovery to evaluative/validation research. • I\'ve set up and managed co-creation communities/ user panels for the specific apps by partnering with the Comms and Sales teams to recruit and set an effective engagement plan with our users. • We\'ve set up and managed a research repository in Dovetail, ensuring that all research is centralised, documented effectively and accessible to anyone across the business. • I\'ve defined the research practice for dentsu products by creating a UX Research Playbook; I\'ve lead a research democratisation programme by mentoring team members on various research methods and empowering them to run their own research.