Leon Vangelder

About Leon Vangelder

I’m interested in exchanging ideas and information to better serve my organization and customers. Ways that I contribute my expertise: Generating billions in profitable revenue, executing national sales strategies aligned with growth plans, leveraging technology & data to transform sales functions, mitigating process gaps, and uncovering new opportunities for market share dominance Launching dynamic media platforms & audio offerings, collaborating with product engineering experts to conceptualize & design innovative advertising products, and launching comprehensive optimization strategies catered to advertising communities & customers Spearheading portfolios, integrating enterprise systems while harnessing technology to analyze seller activity, producing innovative audio programs, boosting value propositions for potential advertisers, and maximizing market penetration Partnering with product and engineering stakeholders to design client server portals, crafting differentiating sales strategies & service level agreements to close deals, administering budgets, and enhancing customer satisfaction through streamlined processes Launching new go-to-market narratives, creating lead generation systems, authoring narratives to drive customer engagement & revenue growth, developing monetization strategies for geo-targeted inventory, and aligning sales processes with business objectives Securing fruitful stakeholder & client relationships, distilling sophisticated concepts into actionable sales strategies, blending emotional intelligence to nurture staff confidence, managing multiple complex projects, and boosting team performance It\'s always helpful to interact with other open-minded professionals both in and outside personal areas of industry expertise. Please reach out via LinkedIn or at L••••••••@gmail.com should you also see a benefit in professional networking and exchange.

Experience

1. Vice President of Sales

   SiriusXM

   Jan 2022 — Present · NY, US

   Leveraged my considerable expertise in mentoring and leading high-performing teams and 150 staff to drive national, regional, and local advertising sales for a highly respected audio entertainment company.With a dedication to operational excellence, administered a $100 million budget and $1.5+ billion in annual revenue, collaborating with product engineers to design and deliver innovative products.By devising and launching a comprehensive optimization strategy, utilizing strengths from the media portfolio, and meeting individual advertising needs, I delivered $1 billion in ad sales.Contributed $50 million in incremental advertising revenue by creating value-added and unique sales packages consisting of podcasts, streaming music, news, talk, sports, and satellite. Instrumental in securing a 15% boost in operational synergies after integrating enterprise systems with technological advancements to capture, track, and analyze sales data and seller activity to improve decision-making.

Education

• The College of New Jersey

  Bachelor of Science, Business Administration

  1987 — 1992

• Marlboro High School

  HS Diploma

  1983 — 1987

Skills

• Business Development
• Digital Marketing
• Negotiation
• Making Tough People Calls
• Email Marketing
• Creating the New and the Different
• Sales Operations
• Calls
• Marketing
• Sales
• Advertising
• Mobile Marketing
• Radio
• Advertising Sales
• Staff Development
• Making Complex Decision
• Online Advertising
• Inspiring Others
• Account Management
• Online Marketing
• Strategic Partnerships
• Strategic Planning
• Sponsorship
• Selling
• Budgets
• Sales Process
• Digital Media
• Hands-on
• Broadcast
• Team Building
• Management
• Leadership
• Focusing on the Bottom Line
• Facebook
• Getting Work Done Through Others
• Sales Management
• Talent Acquisition
• Forecasting
• Training
• New Business Development