Leonel Silva
Global Brand & Media Senior Manager, Digital Advertising @Vodafone
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WORK HISTORY
Global Brand & Media Senior Manager, Digital Advertising @Vodafone
London, GB
Leading Vodafone Group’s digital media operations across 10+ markets, driving effectiveness, efficiency, and responsibility across search, social, and programmatic channels.• Defined and scaled Vodafone’s global digital media framework, establishing best practices, performance benchmarks, and brand safety standards.• Built and managed partnerships with key martech/adtech players (Meta, Google, Adform, DoubleVerify) to optimize media efficiency and reduce wastage.• Co-created Vodafone’s award-winning Sustainable Media Framework and developed one of the first cross-channel carbon calculators used in 10+ markets.• Led cross-functional task forces with Procurement, Digital, and Technology teams to unify media effectiveness and reinvest multi-million-euro savings into growth.• Advised C-level leadership on digital transformation strategy and media investment governance.
EDUCATION
University of Tampere 1925-2018
Erasmus, Management
Stockholm University
Msc, Consumer & Business Marketing
Universidade do Porto
Bsc, Management
Stockholm School of Entrepreneurship
Entrepreneurship/Entrepreneurial Studies
SKILLS
ABOUT LEONEL SILVA
Global marketing and media transformation leader with 10+ years driving media excellence,…
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