Leonela Batista
Product Management | Buyer | Product Development |Merchandising | Marketing | Owner of Love and Modesty Women’s Clothing Boutique
- Role
- Merchandiser - Ecommerce at Valuetainment
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Leonela Batista
Merchandising & E-Commerce Executive | 15+ Years Driving Multi-Million Dollar Growth & Product Innovation. Product Development & E-Commerce Leader | Strategic Buying, Shopify, Demand Planning, Inventory Management, Brand Growth. Scaled VTMerch.com Sales 6x YoY | Product Strategy, Vendor Partnerships, Profitability
Experience
Merchandiser - Ecommerce
Jul 2024 — Present
Lead the full product lifecycle for apparel and accessories at Valuetainment, from concept to delivery. • Manage quarterly buys, demand planning, and forecasting to optimize product mix profitability. • Collaborate with cross-functional teams to align merchandising strategies with brand storytelling. • Achieved remarkable revenue growth from $609K to $3.4M in my first year through data-driven strategies.
Education
Katharine Gibbs School
Associate’s Degree (15+ years of experience in lieu of a bachelor’s degree), Fashion/Apparel Design & Merchandising
2005 — 2007
United States Naval Academy
Finance and Financial Management Services
2002 — 2004
Skills
- Wholesale Purchasing
- Fashion
- Fashion Design
- Social Media
- Pricing
- Styling
- New Business Development
- Negotiation
- Marketing Management
- Budgets
- Visual Merchandising
- Online Marketing
- Customer Service
- Administrative Assistants
- Sales Management
- Sales
- Wholesale
- Product Marketing
- Merchandising
- Social Networking
- Direct Sales
- Brand Development
- Account Management
- Contract Negotiation
- Purchasing
- Inventory Management
- Fashion Buying
- Inventory Control
- Strategy
- Product Development
- Social Media Marketing
- Market Research
- Apparel
- Leadership
- Strategic Planning
- Trend Analysis
- Bilingual-English/Spanish
- Marketing Strategy
- Management
- Team Building
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