Leon Corriea

About Leon Corriea

A data-savvy marketing leader with 10+ years of experience, I specialize in turning…

Experience

1. Video Measurement Lead

   Google

   Jul 2020 — Present

   Develop and execute measurement plans for advertisers on YouTube, providing technical expertise on appropriate study design based on statistical rigor and research objectives • Provide product expertise to sales teams and advertisers to deploy the latest video measurement technologies on YouTube and troubleshoot errors • Leverage proprietary data sources and tools (Google SQL, YouTube Analytics, Google Ads) to distill complex data and statistical concepts into digestible insights and recommendations • Develop a strong technical understanding of 3rd party measurement solutions (A/B testing, models) and how they may be utilized to measure media performance on YouTube • Scale in-depth product knowledge across the department by developing and delivering trainings on 1st party and 3rd party measurement products • Leverage past marketing mix modeling experience to dive deeper into advertisers’ current models and provide recommendations on modeling best practices

Skills

• Consumer Insight
• Analytical Skills
• Portfolio Optimization
• Consumer Behaviour
• Market Intelligence
• Focus Groups
• Competitive Intelligence
• Questionnaire Design
• Team Management
• Online Research
• Quantitative Research
• Market Research
• Questionnaires
• Business Analytics
• Microsoft Sql Server
• Marketing Mix
• Secondary Research
• Innovation Consulting
• Research Design
• Report Writing
• Marketing Mix Modeling
• Data Analysis
• Sas
• Fmcg
• Spss
• Qualitative Market Research
• Customer Insight
• Qualitative Research
• R
• Marketing
• Microsoft Excel
• Competitive Analysis
• Logistic Regression
• Business Analysis
• Marketing Research
• Regression Analysis
• Brand Equity
• Python
• Tableau
• Nielsen