Leon Copeland
Senior Ux Manager of Platform @FDJ UNITED
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WORK HISTORY
Senior Ux Manager of Platform @FDJ UNITED
Wimbledon, GB
As a senior UX leader, I oversee and advance the UX capability across broad contexts within the Player Account Management platform, including Responsible Gambling, Customer Onboarding and Lifecycle, and Transactional Services. I ensure strategic alignment, effective collaboration, and the product-centric delivery of impactful user experiences that meet business and customer needs.I directly manage a team of 8 globally-based multidisciplinary Designers, within; Product and Content, delivering best-in-class user-centred design solutions across diverse domains within a multi-brand, multi-channel product portfolio. I define and implement comprehensive UX strategies that ensure consistency, quality, and alignment with organisational objectives. Collaborating closely with senior stakeholders across Product, Engineering, Analytics, and Research, I shape and deliver cohesive, data-driven design solutions that address business and customer needs.I build and maintain a robust design culture, balancing creativity with practical delivery to achieve visionary yet actionable results. By aligning UX goals and initiatives across business units, I create unified and seamless experiences across platforms and channels. I actively drive team development through tailored training programmes, career progression plans, and leadership opportunities, ensuring individual and organisational growth.To maintain high team performance and satisfaction, I monitor and proactively address challenges while promoting an engaging and supportive work environment. Championing a collaborative, customer-focused approach, I integrate insights from Analytics, CX, Service Design, and User Research to deliver impactful and innovative user experiences.
EDUCATION
Media Training Ltd
Private (bespoke) training courses
ivantage - Google Analytics Certified Partner
Web Analytics
Institute of Leadership and Management Level 5
Leadership and Management
Ax Stream
User Interface Design using Axure
SDL - Tridion
Content Management
Loughborough University
Corporate Bachelor of Science - BS, Sports Science & Medicine
City of Westminster College
Leisure and Tourism GNVQ Advanced; Level Sports Studies
SKILLS
ABOUT LEON COPELAND
Proven leader with almost 20 years of expertise in User Experience and Design, specialising in both strategic planning and hands-on execution. Demonstrated success in delivering innovative, user-centred solutions that drive both business growth and user satisfaction. Adept at guiding cross-functional teams through all stages of the product lifecycle, from concept through to launch and continuous improvement.I have extensive experience in embedding User Experience as a key pillar within the design and development of multi-platform products, with a strong focus on usability and creating value for users. Throughout my career, I’ve led and managed multidisciplinary design teams, producing highly engaging and immersive experiences.Highly proficient with- Figma - Design Systems and Prototyping- Axure RP Pro - Wireframing and Prototyping- UserTesting.com- Morae usability testing suite- Confluence - Microsoft Products- OpenAi Chat GPT (automation)- MS Copilot- Monday- Notion- Google Analytics- WebTrends- PowerBI - GrowthBook- Agile Suites: Jira / Rally / Target Process / Trello- Adobe Photoshop- SEO- HTML, XHTML & DHTML- CSS- XML- Windows 10- Apple OSX + iOS- Android OSWorking knowledge of- ASP.net- JavaScript- HTML5- jQuery- Flash
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