Leona Reed

About Leona Reed

International marketing expert specializing in travel and tourism with more than 25 years…

Experience

1. Associate Vice President, Global Marketing

   Visit California

   Dec 2015 — Present

   Lead Visit California’s international marketing team and oversee advertising, cooperative marketing, digital content, travel trade and public relations initiatives for Visit California’s 13 target international markets: China, United Kingdom, Canada, Mexico, Australia, Brazil, Japan, Germany, France, South Korea, Italy, Scandinavia and India. California currently welcomes over 16 million international visitors annually who infuse more than $24 billion into the state’s economy through direct spending. Responsible for an annual international marketing budget of $20 million. Directly oversee a team of 8-10 marketing professionals and manage 13 international agencies with more than 75 full and part time staff working on the Visit California account. Collaborate with Visit California’s Consumer Marketing, Communications and Operations departments and external agencies on cross-disciplinary programs and liaise directly with Executive Leadership.

Education

• California State University-Sacramento

  B.A., Recreation and Leisure Studies

  1997 — 2001

Skills

• Social Media
• Event Planning
• Email Marketing
• Press Releases
• Hospitality
• Online Advertising
• Media Relations
• Public Relations
• Marketing Communications
• Advertising
• Social Media Marketing
• Tourism
• Marketing Strategy
• Event Management
• Publicity