Leonard Talavera

About Leonard Talavera

Strategic marketer and partnerships-guru with proven ability to wear multiple hats who thrives in fast-paced global organizations across various marketing (B2C and B2B), loyalty, product, and digital technology cross-disciplines. Strong business acumen, strategy, and creativity are at the center of what I use to build strategies and lead through execution to drive revenue, value-add and growth to the business. I’m a natural problem-solver and decision-maker that can envision big picture thinking but also break it down to the small details and inter-dependencies to effectively communicate at all levels and execute new enterprise projects and integrated marketing campaigns. Experience building cross-channel (web, email, social, mobile app, activations/events, OOH media, print, direct mail, radio) marketing strategies with data-driven insights supporting multiple categories such as, airline, retail shopping, experiential brand, entertainment, financial services, Broadway and event tickets, global sponsorships, floral, magazines, fuel, and airport dining payments.Lead end-to-end strategy and product management for Loyalty at United Airlines, including all marketing communications and digital optimization efforts, P&L/budgets, API integration design, performance data/KPI reporting, promotions and scaling programs, contract negotiations, partner and vendor relationships and other strategic brand initiatives.

Experience

1. Manager, Loyalty and Brand Partnerships

   United Airlines

   Jul 2019 — Present · Chicago, IL, US

Education

• Cornell University

  BS, Hospitality/Business Administration

• Loyola High School of Los Angeles

  HS Diploma

Skills

• Hospitality
• Research
• Hotels
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Hospitality Industry
• Revenue Analysis
• Time Management
• Hospitality Management
• Event Management
• Micros
• Event Planning
• Spanish
• Hotel Management
• Microsoft Office
• Food & Beverage