Leonard Scott

About Leonard Scott

Growth marketing leader with 6+ years of experience driving acquisition, lifecycle, and retention strategies across B2C and B2B ecosystems. Skilled at building multi-channel marketing programs (email, in-product, web, events) and scaling them globally to acquire, onboard, and grow customers and partners. At Bloomberg, I lead marketing initiatives that accelerate subscription growth and deepen customer engagement, leveraging experimentation, data-driven insights, and lifecycle strategies to optimize conversion and retention.I thrive at the intersection of marketing, product, and growth, collaborating with cross-functional teams to design strategies that increase adoption, engagement, and long-term value. Passionate about helping businesses and partners unlock growth by turning insights into impactful campaigns that scale.

Experience

1. Senior Marketing Manager, Engagement & Retention

   Bloomberg Media

   Jul 2024 — Present · New York, NY, US

   Driving global acquisition, engagement, and retention strategies to grow Bloomberg’s subscription business. Lead multi-channel campaigns (email, web, in-product, events) to acquire new subscribers, optimize onboarding, and enhance the value of existing users’ subscriptions. Run continuous testing and experimentation to improve conversion, adoption, and lifetime value. Partner with product and data teams to translate insights into marketing strategies that scale subscriber growth worldwide.

Education

• University of California, Berkeley

  Bachelor's Degree

  2012 — 2016

Skills

• Powerpoint
• Microsoft Excel
• Microsoft Office
• Sales
• Front Office
• Data Entry
• Customer Service
• Social Media
• Salesforce
• Meeting Facilitation
• Retail Sales
• Payroll Services
• Google Docs
• Time Management
• Office Administration
• Pos
• Mac Os
• Public Speaking
• Office Management
• Research
• Microsoft Word