Leonardo Rocha
Digital Marketing Strategist - Ppc Account Manager @Titan Pay Per Click
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WORK HISTORY
Digital Marketing Strategist - Ppc Account Manager @Titan Pay Per Click
Vancouver, BC, CA
Budget Management: Manage a monthly ad spend of $250K–$300K across 25+ active clients in Canada, the U.S, and Australia. End-to-End PPC Management: Handle the full client journey — from onboarding and strategy development to campaign setup, optimization, reporting, and performance reviews. Multi-Platform Campaigns: Build and manage campaigns on Google Ads, Meta Ads, and Microsoft Ads for B2C (80%) and B2B (20%) clients. Industry Expertise – Healthcare & Medical Clinics: Plastic surgery, bariatric surgery, ENT, urgent care. Industry Expertise – E-commerce / Industrial Equipment: B2B online stores selling machinery parts and industrial products. Other Sectors: Roofing, HVAC, plumbing, education, finance, musical instruments, marketing agencies (including white-label clients). Performance Highlights: Client Retention: Maintain a client retention rate above 90% since December 2021. Conversion Rates: Achieve 20–25% conversion rates in service and healthcare verticals. Cost Efficiency: Reduce cost per lead (CPL) by up to 60% through data-driven optimization and A/B testing. Analytics & Tracking: Implement full-funnel measurement frameworks using GA4, Google Tag Manager, and Unbounce to improve conversion tracking accuracy and reporting insights.🤝 Client-Facing Approach: Conduct in-depth strategy sessions directly with clients, ensuring paid media campaigns are fully aligned with business goals.
EDUCATION
Centro Universitário de Belo Horizonte
CBA Markerting
SELC College
Post-Secondary
Ibmec
Business Certification
ABOUT LEONARDO ROCHA
I am a senior digital marketing specialist with 8+ years of experience transforming ad spend into measurable business growth. I thrive on data-driven challenges across performance marketing, PPC, and lead generation, delivering results that scale businesses. Key Achievements & Scope: Portfolio: Manage 25+ Google Ads accounts across Canada, the US, and Australia. Budget: Oversee in monthly ad spend. Results: Consistently reduce cost per lead by up to 60% and achieve 20–25% conversion rates through tailored strategies, A/B testing, and landing page optimization. Tech Stack: Google Ads, Meta Ads, Microsoft Ads, GA4, Google Tag Manager, Unbounce. Industries & Expertise: I have managed campaigns for a diverse range of industries, including: Healthcare & Medical Clinics: Plastic surgery, Bariatric, ENT, Urgent Care Centers. E-commerce & Industrial Equipment: B2B online stores for machinery parts and industrial products. Other sectors: Roofing, HVAC, plumbing, and education at all levels — from preparatory schools to universities and postgraduate programs — as well as fashion, finance, musical instruments, and marketing agencies (including white-label clients). My Unique Full-Funnel Expertise: End-to-End PPC Management: From client onboarding and campaign strategy to optimization, reporting, and in-depth performance reviews. Creative & Brand Strategy: 8+ years as an Art & Creative Director, developing visual identities, social campaigns, and digital assets. Sales & Business Acumen: Experience in B2C/B2B sales, retail management, and business development. Marketing Leadership: 4+ years leading marketing teams in sectors like fashion and education. I am passionate about building data-informed strategies, fostering long-term client relationships, and optimizing every touchpoint in the customer journey. Based in Vancouver, fluent in English & Portuguese (conversational Spanish), and open to remote or hybrid opportunities globally.
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