Leonardo Lopez-Munoz
Senior Regional Director of Sales @Security National Life Insurance Company
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WORK HISTORY
Senior Regional Director of Sales @Security National Life Insurance Company
Leo brings more than fifteen years of experience in the funeral profession, having served both national and family-owned funeral homes in Southern California. His deep understanding of preneed, combined with his passion for relationship-building, has helped strengthen our partnerships and expand SNL’s footprint throughout his region. Throughout his time with SNL, Leo has demonstrated exceptional leadership in building and mentoring sales teams, supporting managers, and equipping agents for success. His background in family service-based selling, regional management, and business development has created meaningful growth opportunities for the funeral home partners he serves. This promotion reflects not only Leo’s dedication and performance but also the positive momentum within his region. Under his leadership, agents can expect continued support and development, managers can expect strong collaboration and strategic direction, and our funeral home partners can expect a trusted advisor committed to helping them grow.
EDUCATION
University of Concepcion
Bachelor’s Degree, Biochemistry
University of Miami
Master’s Degree, Business Administration and Management, General
Holy Trinity Catholic University
Bachelor’s Degree, Business Administration and Management, General
SKILLS
ABOUT LEONARDO LOPEZ-MUNOZ
With more than fifteen years of experience in the funeral profession, I have had the privilege of serving both national and family-owned funeral homes throughout Southern California. Over the course of my career, I have developed a deep expertise in preneed and a strong passion for building meaningful, long-term partnerships that drive sustainable growth.My professional focus blends family service-based selling, regional leadership, and business development. I have worked closely with managers and sales teams to strengthen performance, mentor agents, and create strategic growth opportunities for our funeral home partners. I believe long-term success is built on collaboration, consistency, and a clear vision for expansion.In my current role, I remain committed to:• Developing and mentoring high-performing sales teams• Supporting managers through strategic direction and hands-on collaboration• Serving as a trusted advisor to funeral home partners seeking to grow their preneed programs• Expanding regional presence through strong, sustainable partnershipsI am driven by impact — empowering teams, strengthening partnerships, and helping organizations grow with purpose.I welcome the opportunity to connect with professionals who value leadership, growth, and service-driven success.Con más de quince años de experiencia en la industria funeraria, he tenido el privilegio de servir tanto a casas funerarias nacionales como familiares en el sur de California. A lo largo de mi carrera, he desarrollado un profundo conocimiento en preneed y una verdadera pasión por construir relaciones sólidas y duraderas que generen crecimiento sostenible.Mi enfoque combina ventas basadas en el servicio familiar, desarrollo de negocio y liderazgo regional. He trabajado estrechamente con directores, gerentes y agentes para fortalecer equipos comerciales, impulsar el desempeño y crear oportunidades de expansión para nuestros socios funerarios. Creo firmemente que el éxito a largo plazo se construye a través de la colaboración estratégica, el acompañamiento constante y una visión clara de crecimiento.En mi rol actual, continúo enfocado en:Desarrollar y mentorear equipos de ventas de alto rendimientoApoyar a gerentes con dirección estratégica y colaboración cercanaActuar como asesor de confianza para casas funerarias que buscan crecer su programa de preneedExpandir la presencia regional mediante alianzas sólidas y sosteniblesMi compromiso es claro: generar impacto positivo en cada socio, cada equipo y cada comunidad a la que servimos.
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