Leo Freitas

Dad | Salesforce Platform Engineer & Administrator | Agentforce Certified | Multi-Org Platform Management | Flow Automation | CSPO

Role
Salesforce Platform Engineer (Administrator) at Dealer Tire
Location
Greensboro, NC, US
LinkedIn followers
500 followers

About Leo Freitas

Salesforce Administrator managing three orgs across DealerTire, Dent Wizard, and Sentric ADAS — roughly active users across Sales, Service, and Experience Cloud. Day-to-day that means Flow automation, release management, configuration work, and a lot of conversations with stakeholders trying to figure out what they actually need versus what they asked for. I passed the Agentforce Specialist certification in early 2026, which is still pretty new territory for most teams. Working through how that translates into real use cases is something I\'m actively thinking about. Before landing in Salesforce full-time, I worked in customer operations and business analysis at a few SaaS companies. That background changed how I approach platform work by adopting the end-user perspective of using the system before I think about the system itself.

Experience

  1. Salesforce Platform Engineer (Administrator)

    Dealer Tire

    Sep 2023 — Present · Greensboro, NC, US

    Manage and optimize three Salesforce orgs across DealerTire, Dent Wizard, and Sentric ADAS — supporting over 1,200 active users across Sales Cloud, Service Cloud, and Experience Cloud. Operate within a cross-functional Agile team using two-week sprint cycles, Jira for backlog management, and BlueCanvas for release management.• Built and maintain 20+ active Flows across multiple business units, replacing manual processes and reducing user error• Lead requirements gathering with business stakeholders and translate business needs into scalable, maintainable platform solutions• Support multi-cloud deployments with a focus on system stability, data integrity, and user adoption• Participate in all Scrum ceremonies including sprint planning, stand-ups, demos, and retrospectives• Earned Salesforce Agentforce Specialist certification in 2026, driving exploration of AI use cases aligned to company efficiency initiatives• Serve as platform subject matter expert across DealerTire, Dent Wizard, and Sentric business units

Education

  • Coconino Community College

    Associate of Science - AS, Information Technology

    2018 — 2019

  • Guilford Technical Community College

    Associate of Arts (AA), Music Technology

    2004 — 2009

  • Grimsley High School

    High School, High School/Secondary Diplomas and Certificates

    1999 — 2003

  • University of North Carolina at Greensboro

    Bachelor's degree, Information Systems

    2020

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Leo Freitas — Salesforce Platform Engineer (Administrator) at Dealer Tire in Greensboro, NC, US | Unifers