Leonardo Assi

WORK HISTORY

EDUCATION

ABOUT LEONARDO ASSI

Passionate for the data analytics side of business- Production Engineer with bachelor’s degree at University of Sao Paulo (POLI-USP), MBA in Strategic Management (USP), Business Administration/Marketing at SAIT (Calgary, AB) and currently enrolled in Data Science Professional Certificate (HarvardX) and Python Data Science Professional Certificate (IBM)- Solid experience with end-to-end Data Analysis process, from collecting data to data wrangling, data visualization, exploratory data analysis and delivery of insights and recommendations- Experience with advanced data tools (SQL, Tableau, Google BigQuery, Datastudio, Alteryx, PowerBI, Phton and R)- 8+ years of solid experience in the Loyalty industry, establishing the Customer Analytics & Insights team at Livelo, the most admired Brazilian loyalty program - 15+ years of experience in business areas of top data-driven organizations, delivering powerful data-based insights to drive business growth, as well as supporting Marketing, Sales and Product Development initiatives - Analytical thinker and problem solver, with systems thinking - Creative, curious and self-learner - Experience abroad and participation in volunteering projects for the community Other career highlights- 2021: graduated with honors in Business Administration/Marketing at SAIT - 2020: TD Insurance Meloche Monnex Student Award - 2020: HSBC Canada Student Award - 2018: Finalist of ABECS Award, with the project “Customized product recommendation supported by data modeling” - 2017: Participation in Tableau Conference 2017, among thousands of data lovers - 2011: Instructor at Danone University, teaching Performance Management workshops for 300+ employees.