Leonard Herbeck
Marketing and Communications Manager, North America @Atos
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WORK HISTORY
Marketing and Communications Manager, North America @Atos
Paris, FR
As Marketing Manager for Atos in North America, I lead regional marketing strategy, digital execution, and brand growth initiatives aligned with the company’s mission to deliver secure and decarbonized digital transformation worldwide. My role focuses on strengthening Atos’ brand presence, market positioning, and demand generation through integrated campaigns across digital, content, and partner channels.Key responsibilities include- Developing and executing comprehensive marketing strategies to support growth objectives in North America- Driving digital marketing performance across SEO, PPC, social media, and content initiatives- Enhancing brand recognition through targeted campaigns, public relations, and thought leadership- Partnering cross-functionally to align marketing initiatives with sales and business transformation goals- Measuring and optimizing campaign performance through data-driven insights and KPIs- Leading and mentoring a lean, results-driven marketing team.
EDUCATION
University of the Incarnate Word
Bachelor of Arts (B.A.), Communication and Convergent Media
San Antonio College
Associate of Arts (A.A.), Speech Communication and Rhetoric
University of the Incarnate Word
Master's Degree, Communication and Convergent Media
SKILLS
ABOUT LEONARD HERBECK
A dynamic and results-oriented program manager with experience in social media marketing, marketing strategy and management, digital strategy, content marketing, brand awareness, demand generation, project management, and search engine optimization. Displays a proven ability to apply foundational strategies and tactics ahead of the marketing industry curve to drive brand awareness and revenue for diverse industries. A versatile leader who effectively engages clients and key stakeholders to create opportunities for success in complex, risk-averse, and highly matrixed environments while fostering innovation in challenging settings.Specialties: Paid Search, Marketing Automation, Email Marketing, Direct Marketing, Demand Generation, Video, Data Driven Marketing, Social Media, Digital Marketing, CRM, Content Marketing, Video SEO, New Product Development, Advertising, Brand Management, Marketing Research, Strategic Planning, Promotions, Marketing Management, Brand Awareness
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