Leona Marshman Jacobson

WORK HISTORY

EDUCATION

SKILLS

ABOUT LEONA MARSHMAN JACOBSON

A strategic legal leader with extensive international in-house and private practice experience. I thrive in fast-paced, innovative environments where I bring a commercially focused, solution-oriented approach to legal leadership.I’ve held senior legal roles at some of the world’s most iconic brands - including McDonald\'s, The Walt Disney Company and Activision Blizzard and before that was a trusted advisor to many international brands when in private practice at DLA Piper, London. CIPP/E certified and with a strong foundation in IP and regulatory law, I combine deep legal expertise with a collaborative leadership style. I believe the best lawyers help drive results, not just mitigate risk.Currently, I’m proud to be part of the leadership team at SMARTY, a fast-growing, challenger mobile brand. I work closely with the General Manager and senior stakeholders to help shape business strategy, manage legal and regulatory risk, and support innovation from the ground up. As SMARTY’s first dedicated lawyer, I’ve shaped the legal function from scratch, acting as a true business partner across all departments - from marketing and product to digital and customer experience. I’m passionate about making law work as an enabler, not a blocker, meaning I am trusted by stakeholders to be involved from the earliest stages of product development.Throughout my career, I’ve been known for my pragmatic, solution-oriented approach and for building strong relationships across every level of the business. Whether it’s launching new digital products, managing complex IP litigation, or navigating high-profile sponsorships, I bring clarity, calm, and commercial focus to every challenge. Previously, I led the international commercial legal team for Activision’s major gaming franchises and pioneered the legal considerations of esports with the expansion of the Overwatch League, led the legal aspects of development and launch of Disney’s first direct-to-consumer app (Disney+, formerly DisneyLife), and safeguarded McDonald’s brand across 40+ countries during a period of digital transformation and increasing scrutiny over HFSS (high fat salt sugar) products.Key strengths include- Board-level stakeholder engagement & cross-functional leadership- Expertise in IP, advertising and consumer law & data protection- Contract negotiation across tech, media, retail, brand & licensing- Crisis management, litigation oversight & regulatory compliance