Leon Ulbricht
Staff Manager - Strategic Sales & Business Development @Qualcomm
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WORK HISTORY
Staff Manager - Strategic Sales & Business Development @Qualcomm
Munich, DE
Account Lead for BMW Group, Qualcomm’s most strategic automotive customer, with full commercial responsibility across the Snapdragon Digital Chassis™ portfolio, spanning ADAS, cockpit, connectivity, and AI-driven solutions.Key Achievements: Secured and expanded $2B+ in new business with BMW Group, reinforcing Qualcomm’s position in next-generation vehicle platforms. Directed enterprise-level commercial strategy, overseeing sales planning, RFQs, contractual frameworks, and technology integration roadmaps. Led commercial execution of BMW’s Neue Klasse ADAS launch, ensuring flawless delivery of contractual, financial, and customer-facing milestones. Steered cross-functional collaboration across engineering, product, legal, and marketing to support customer-specific solutions.
EDUCATION
D'Amore-McKim School of Business at Northeastern University
Master of Science (M.Sc.), International Management
ESB Business School, Reutlingen University
Master of Science (M.Sc.), International Management
FOM University of Applied Sciences for Economics and Management
Bachelor of Arts (B.A.), Business Administration
Wirtschaftsgymnasium Waiblingen
Allgemeine Hochschulreife
ABOUT LEON ULBRICHT
Strategic leader with a track record of turning complex challenges into sustainable growth and long‑term impact. Experienced in shaping commercial strategy, driving profitability, and aligning cross‑functional teams to deliver results in dynamic environments. Recognized for analytical precision, collaborative leadership, and building trust at senior levels.
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