Léon Stepputtis
Team Lead Growth Marketing (Interim) Ai Systems & Strategy Creative Scaling Brand & Tv @Aroundhome
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WORK HISTORY
Team Lead Growth Marketing (Interim) Ai Systems & Strategy Creative Scaling Brand & Tv @Aroundhome
Berlin, DE
Growth Systems & Scalable AcquisitionDesign and management of scalable marketing systems to drive growth and efficiency, aligned with overall business strategy.AI-Powered Creative ScalingConceptualization and implementation of workflows for the creation and iteration of high-quality creative assets (video, UGC, static) using GenAI. Focus on quality, rapid iteration, and continuous learning to enable measurable scaling of creative production.Automation & Agent DevelopmentDevelopment and integration of AI agents and automation solutions to reduce repetitive tasks across marketing and design processes. Creation of tools that standardize research, briefings, and asset variations, freeing up capacity for strategic work.AI Video Operations & Production EfficiencyOptimization of AI-driven video creation pipelines through modular workflows and standardized processes. Increasing turnaround speed, reusability, and production capacity while maintaining consistent quality.Value Proposition & Conversion LeversDevelopment of data-driven value communication frameworks based on market, competitor, user, and partner insights. Translation of value propositions into high-performing claims, storylines, and advertorials that drive conversion and engagement.Team Leadership & Capability BuildingFunctional and disciplinary leadership, including building AI and process capabilities within the team. Establishing efficient ways of working, mentoring, fostering ownership, and continuously developing team skills.Channel ExpansionIdentification, validation, and scaling of new marketing channels, alongside systematic optimization of existing ones.Brand & TVContribution to the conceptualization and execution of TV campaigns, as well as supporting digital campaign extensions.
EDUCATION
Otto-Friedrich-Universität Bamberg
Bachelor of Science (B.Sc.), Business Administration
Otto-Friedrich-Universität Bamberg
Master of Science (M.Sc.), Business Administration
SKILLS
ABOUT LÉON STEPPUTTIS
Stets auf der Suche nach den neuesten Marketing-Trends, mit einem klaren Fokus auf Performance Marketing, Markenbildung und Generative AI.Ich verbinde fundierte Erfahrung in allen relevanten Performance Marketing Kanälen sowie der Konzeption und Umsetzung von TV-Kampagnen mit einem starken Schwerpunkt auf AI-gestützte Kreativ- und Prozessinnovation.Meine Schwerpunkte: Workflows & Agents:Design und Implementierung autonomer AI-Agenten und End-to-End-Workflows zur radikalen Effizienzsteigerung in Creative Production, Testing und datengetriebener Kampagnensteuerung Generative AI Ad Creation: Kontinuierliches Testing und Integration aktueller AI-Tools (u.a. Veo3.1, Sora2, Kling, Notebooklm, Elevenlabs, u.a.) zur Skalierung von Kampagnen und Content Creation Creative Spezialist: Entwicklung neuer Ad-Formate, Storylines, Werbeaussagen und Advertorial Pages Video-Ad Produktion: Konzeption und Umsetzung neuer Videoformate (z. B. UGC-Kampagnen, AIGC, Customer Success Stories) inkl. Postproduktion mit Adobe Premiere Pro & After Effects TV-Kampagnen: Erfahrung in der Konzeption, Kreation und Aussteuerung von TV-SpotsMein Ziel: AI-Innovation mit datengetriebenem Marketing vereinen, um Kampagnen effizienter, kreativer und wirkungsvoller zu gestalten.
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