Leon Latypov
Associate Director, Search Operations at Kinesso | IPG Mediabrands
- Role
- Associate Director, Search Operations - Kinesso Ipg Mediabrands at KINESSO
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Leon Latypov
Experienced, Self-motivated, with over a decade of experience in ad tech. Offers…
Experience
Associate Director, Search Operations - Kinesso Ipg Mediabrands
Jan 2018 — Present · New York, NY, US
Interviewed, trained and managed search Ops team members, both remotely and in office, using hands-on training, creating detailed process documentation, and consistent follow ups. Managed large client accounts throughout their lifespan, from account takeover to account management to offboarding. Worked with teams from Google ads, Search Ads 360, Microsoft ads, Facebook, Marin, Gemini, Perform Media, alongside the incumbent client teams to explore, organize and orchestrate seamless account transitions with zero downtime while optimizing the account set up, integrations with partners and campaign tracking. Called out and readied teams for major upcoming industry shifts and updates such as Intelligent tracking prevention (ITP), CCPA, GDPR, parallel tracking. Followed through with handling any necessary migrations or tracking updates. Confirmed proper tracking throughout all integrated systems and partners. Set up and tested campaign tracking parameters, pixels and click trackers. Set up and meticulously QAed website tagging such as Floodlights, Gtags, MS UET, Adobe, Google Analytics using testing tools like Charles proxy, Tealium tools, Google tag assistant, Google Tag manager, Adobe Analytics Debugger, Fiddler and test sites. QAed and set up automated daily scripts to report issues with URL redirects, 404 error pages, keyword conflicts, and bid adjustments based on weather. Confirmed, fixed or explained reporting discrepancies between various reporting systems. Called out major bugs to Google ads and MS ads reps. Followed up with data and updates until issues were resolved. Obtained certifications for Google ads, MS ads, SA360, Google analytics and Campaign manager. Excelled in thoroughly troubleshooting new and unknown issues to find solutions for a wide range of issues.
Skills
- Ad Networks
- Strategic Partnerships
- Salesforce.com
- Crm
- Digital Marketing
- Digital Media
- Sql
- Mobile Internet
- Analytics
- Mobile Applications
- Ad Serving
- Rich Media
- Mobile Advertising
- Digital Strategy
- Display Advertising
- Advertising
- Online Advertising
- Mobile Marketing
- Databases
- Mobile Devices
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