Leo Gonzalez

About Leo Gonzalez

I am a data-savvy programmatic professional with over a decade of progressive experience in programmatic roles, spanning both advertiser and publisher domains. Here are some key highlights of my expertise:Extensive familiarity with a range of exchanges, including Appnexus, DV360, Amazon DSP, The Trade Desk, Simplifi, Teads Ads Manager, and Yahoo. Proficient in leveraging negotiations with SSPs and building and activating data via DMPs such as Oracle, eXelate, Neilson, and Blue Kai.Adept at dissecting extensive raw datasets to extract valuable insights and actionable recommendations, bolstering partner relationships, and unearthing fresh business prospects.Proficiency in fine-tuning programmatic waterfall setups to optimize the monetization of digital inventory.Comprehensive Ad Ops training covering GPT tags, page coding, Google Analytics, DoubleVerify, Krux, IAS, WhiteOps, and Active View.Possessing a strong business acumen that empowers strategic and tactical thinking in planning and decision-making processes.Demonstrated capacity to efficiently manage multiple projects, programs, and deadlines simultaneously, even in fast-paced startup environments.Recognized for my outgoing, energetic, collaborative, and intelligent approach to problem-solving and ideation.

Experience

1. Senior Global Director of Programmatic

   Wpromote

   Jan 2023 — Present · Los Angeles, CA, US

   Effectively managed the in-housing transition for HBO Max in the US and EMEA post-merger with Discovery. At present, my role includes leading efforts to drive subscriber growth for HBO Max in the LATAM market.

Education

• University of Southern California

  Master of Business Administration, Marketing

Skills

• Sem
• Operations Management
• Client Development
• Employee Training
• Integrated Marketing
• Facebook
• SEO
• Social Media
• Recruitment Advertising
• Project Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Development
• Brand Implementation
• Digital Marketing
• Roi Optimization
• Google Analytics
• Online Advertising
• Market Research
• Customer Satisfaction
• Management
• Team Building
• Digital Media
• Marketing
• Inventory Management
• Inventory Control
• Advertising
• Sales Presentations
• Social Networking
• Building Strong Business Relationships
• Social Media Marketing
• Microsoft Office
• Sales
• Customer Support
• Customer Service
• E Commerce
• Retail
• Account Management
• Branding & Identity