Leo Kistermann
Global Brand & Distribution Director @ic! berlin
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WORK HISTORY
Global Brand & Distribution Director @ic! berlin
Berlin, DE
Globally setting the commercial direction and strategy for ic! berlin, enhancing brand visibility and loyalty. Design and implement a global commercial strategy that aligns with regional business goals, to achieve revenue and business growth objectives. Develop and implement a global brand strategy that significantly increased market recognition. Full responsibility of our Retail Channel, including the Flagship store in Berlin & overseeing the global monobrand shop implementation.Overseeing sales and marketing teams, establishing performance goals to boost productivity. Managing relationships with key distributors and retailers, ensuring brand alignment across regions.
EDUCATION
University of Paris I: Panthéon-Sorbonne
Erasmus, Wirtschaftswissenschaften
Maastricht University
Bachelor of Science (BSc), International Business
Maastricht University
Master of Science (MSc), Entrepreneurship
SKILLS
ABOUT LEO KISTERMANN
At ic! berlin, my key focus is strengthening global brand visibility, loyalty, and market positioning through strategic brand and distribution initiatives. As Global Brand & Distribution Director, overseeing the creation and execution of a unified global commercial strategy has been instrumental in enhancing market recognition and ensuring alignment across sales and marketing teams. Collaboration with distributors and retailers has supported consistent brand messaging across regions. With over two years of leadership at ic! berlin, contributions include setting a global commercial direction and integrating operations within the Marcolin organization. This integration has bolstered international sales and expanded the brand\'s footprint in the high-end eyewear industry. Leveraging expertise in brand strategy and global strategy, the role emphasizes innovation and sustainable growth in an increasingly competitive market.
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