Lenora Houseworth

WORK HISTORY

EDUCATION

SKILLS

ABOUT LENORA HOUSEWORTH

B2B and B2C copywriter, brand storyteller, and content strategist with 9+ years of experience in copywriting and creating powerful content that connects brands with diverse audiences. Words are my superpower. Avocados are my kryptonite.As a highly experienced and creative Senior Copywriter, I bring a unique blend of creative writing, strategic thinking, sales copywriting, and exceptional storytelling to the table that builds relationships with consumers who convert to customers for tech, lifestyle, and wellness brands. I have worked with some of the biggest brands in the market, crafting compelling and engaging copy that drives results across various mediums, including social media, UX writing, email, website, and video script writing. I spend copious amounts of time on TikTok and Twitter, so I have a keen sense of storytelling and contemporary culture, which companies hire me to do. I connect big brands with Millennial and Gen Z audiences by curating culturally-savvy content that creates conversation and converts.As a collaborative team player, I have worked closely with creative directors, designers, and marketing teams at in-house companies and agencies to bring dynamic campaigns for diverse audiences to life.As a journalist and wellness advocate, my writing has appeared in ESSENCE magazine, Allure, GLAAD.org, Teen Vogue, TED Talks, Apple News, and more, focusing on the well-being of communities of color.Copywriting: B2B, B2C, long-form, short-form, UX/UI, video scripting, email marketing, AI editingContent Strategy: Campaign conceptualization, digital storytelling, brand positioningSEO: Keyword research, content optimizationCreative Tools: Figma, AI, Adobe Creative Suite, CanvaAnalytics: Data-driven content creation, conversion optimizationFeel free to connect with me at: l••••••••@gmail.com More about me -> https://lenorahouseworth.com/