Lenny Surjati
Senior Director of Sales and Marketing @Crowne Plaza® Hotels & Resorts
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WORK HISTORY
Senior Director of Sales and Marketing @Crowne Plaza® Hotels & Resorts
Toronto, ON, CA
Senior Director of Sales and Marketing, Crowne Plaza Toronto Airport, Manga Hotels Group• Lead the overall strategic direction of the Sales, Marketing, and Events teams for the largest inventory hotel on the Toronto Airport strip, with 528 guest rooms and over sq. ft. of flexible meeting and event space.• Manage and mentor a diverse team of 8 sales, catering, and marketing professionals, fostering a culture of high performance, collaboration, and continuous development.• Develop and execute comprehensive sales and marketing plans to drive occupancy, maximize revenue across all segments (corporate, group, transient, airline, and leisure), and grow the hotel’s market share.• Oversee the development and management of key client relationships, proactively identifying new business opportunities and cultivating partnerships with corporate accounts, airline crews, tour operators, and meeting planners.• Collaborate closely with Revenue Management to optimize pricing strategies, group displacement analysis, and rate mix to achieve RevPAR, ADR, and occupancy targets.• Direct the creation and execution of property-specific marketing campaigns, digital strategies, and promotional initiatives to enhance brand visibility and attract target markets.• Manage the annual sales and marketing budget, ensuring cost efficiency while delivering a strong return on investment in all initiatives.• Analyze market trends, competitor activity, and business intelligence to adjust sales strategies and capture emerging opportunities.• Represent the hotel at industry events, tradeshows, and networking functions to enhance the hotel\'s reputation and expand its business pipeline.• Act as a key member of the Executive Committee, contributing to overall hotel strategy, leadership decision-making, and operational excellence.
EDUCATION
University of Technology Sydney
Master In International Business, International Business
RMIT University
Bachelor's degree, Business Computing
Swinburne University of Technology
Victorian Certification of Education (VCE) High School, Computer and Information Sciences and Support Services
SKILLS
ABOUT LENNY SURJATI
A seasoned Global Sales Professional with dual degrees in Business and Computing, I bring…
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