Jen Lennon
Communications & Digital Strategy Director | Editorial Leader in Higher Ed, Nonprofit & Mission-Driven Organizations
- Role
- Director of Content Strategy at Kent State University
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jen Lennon
Communications and digital strategy leader with 15+ years building editorial ecosystems…
Experience
Director of Content Strategy
Oct 2019 — Present
Lead storytelling and content strategy for a top-tier public research university with more than students- Oversaw digital transformation of Kent State Magazine into a digital-first publication, growing engagement and reach- Implemented redesign of university news site and email platform; increased web traffic by 300% through content optimization, SEO and UX improvements- Built editorial frameworks and governance systems to support content alignment across departments- Collaborate with advancement, enrollment and marketing teams to ensure mission-aligned narratives.
Education
Ohio University
Bachelor's of Science
Georgetown University
Master's Degree
University of Denver
Certificate Program
Ohio University
Journalism
Skills
- Online Content Strategy
- Content Development
- Writing and Editing
- Blogging
- Content Management
- Editing
- SEO
- Newsletters
- Writing
- Social Media
- Strategic Communications
- Creative Content Production
- Producing Web Content
- Content Strategy
- Social Media Marketing
- Email Marketing
- Editorial
- Web Analytics
- Public Relations
- Web Content
- Digital Media
- Google Analytics
- Publications
- Storytelling
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